Fall 2014
Fall 2014

It’s About More Than Just The Eyes

In September, the IEI launched the “It’s About More Than Just The Eyes” campaign, intended to raise awareness about the value of comprehensive eye care by skilled and caring IEI doctors and staff, and the importance of taking care of one’s eyes as it relates to long-term health. The featured subjects–George, Sanopeia and her daughter, and Karen–drive home these points and simultaneously convey how the IEI treats the individual needs of each patient. The campaign is featured both inside and on the exterior of the IEI, and also ran on 30 CTA green line rail cars and 65 CTA buses throughout October. Additionally, you can see the patients’ stories at at illinoiseyeinstitute.org and youtube.com/icooptometry.

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