Immediately following the Thanksgiving holiday, ICO upheld a tradition for its second year. We participated in Giving Tuesday. This global event follows Black Friday, Small Business Saturday, and Cyber Monday. Amidst the hustle and bustle of holiday shopping, Giving Tuesday encourages people to donate to worthy causes.
Our online campaign featured interactive images of iconic Chicago attractions, experienced through the eyes of patients with low vision. All money raised by ICO on December 1 went toward the Charitable Care Eyeglass Program. This initiative provides eyeglasses for underserved populations in the Chicago area.
Giving Tuesday 2016 was a great success. ICO doubled its amount of donors over 2014. Thanks to the help of matching gifts, we raised over $30,000. With this sum, ICO will be able to provide frames and lenses to 1,000 adults and children who can’t otherwise afford them. Thank you to everyone who gave the gift of sight in Chicago by supporting this program.